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Press Release

For Immediate Release

E-LOAN, INC. Honored With Interactive Media Award

Best In Class Banking Website

Rosemont, IL — October 11, 2013 E-LOAN, Inc. (www.eloan.com) announces that it has been named Interactive Media Award’s (IMA) Best In Class in the Banking Category.

The financial service site that specializes in providing tools and sources to borrow, save, invest and improve credit scores re-launched their services with a new website design in August 2012.

The new site includes unique financial education features and tools such as the Advice & Calculators section where visitors can learn about debt management, buying a home and understanding mortgages as well as calculate important financial decisions such as renting vs. buying a home, lease vs. financing a car, and more.

“It was the right time to re-launch our online services and continue meeting the public’s demand for financial education,” Camille Burckhart, E-LOAN, Inc. Chief Technology Officer said. “We are honored not only to report success of the new site, but to have also received a ‘Best In Class Award’ for it.”

The website re-launch was supported by a social awareness campaign on both Facebook and StumbleUpon. The campaign allowed E-LOAN, Inc. to further engage and educate consumers, share unique financial education infographics, give away $15,000 in prizes in the Facebook “Wish and Win” Sweepstakes, and drive over 300,000 website visits.

“It’s always rewarding to be recognized for designing an effective user experience, but what’s equally exciting is to see that experience resonating with E-LOAN, Inc.’s consumers – exponentially increasing site traffic and garnering over 38,000 Facebook fans during the campaign’s span,” said Adam Cossman, Partner at Sentient.

For more about E-LOAN, Inc. and the services they offer, visit www.eloan.com.

About E-LOAN, Inc.
E-LOAN, Inc. is a wholly-owned subsidiary of Banco Popular North America, a wholly-owned banking subsidiary of Popular, Inc. Founded in 1893, Popular, Inc. is the leading banking institution by both assets and deposits in Puerto Rico and ranks 36th by assets among U.S. banks. In the United States, Popular has established a community-banking franchise that does business as Popular Community Bank, providing a broad range of financial services and products with 92 branches in New York, New Jersey, Illinois, Florida and California. E-LOAN, Inc.’s offerings include federally insured, high-interest savings accounts and matching customers with reputable lenders and financial service providers. The E-LOAN, Inc. deposit products are insured with the FDIC.

Sentient (www.besentient.com) is a marketing agency and business consultancy with an emphasis on technology solutions that connect businesses with their audiences. They ‘interactivate’ client’s business by helping them build enduring relationships with their customers and create measurable results for their brands. Since 2008, Sentient has provided services to clients in a diverse set of industries including financial services, healthcare, consumer packaged goods, technology-focused startups and franchise businesses.


All deposit products offered through E-LOAN, Inc. (E-LOAN) will be opened through Banco Popular North America (BPNA), a New York state chartered bank insured by the FDIC that is the direct parent company of E-LOAN (i.e. E-LOAN is a wholly-owned subsidiary of BPNA). Processing services are provided by BPNA. All deposits with BPNA are insured for the maximum amount allowed by law, and all balances on deposit with BPNA (whether directly or through E-LOAN) would be combined for purposes of determining FDIC coverage eligibility. Beginning January 1, 2013, all of a depositor's accounts at an insured depository institution, including all noninterest-bearing transaction accounts, will be insured by the FDIC up to the standard maximum deposit insurance amount ($250,000), for each deposit insurance ownership category. For more information about FDIC insurance coverage of noninterest-bearing transaction accounts, visit ww.fdic.gov/deposit/deposits/unlimited/expiration.html.