At Eloan we believe in one thing: getting a
personal loan should be Simply Smart!

Whether you need a personal loan to catch up with unexpected emergency expenses, consolidate your debt or simply get one step closer to your dreams, we thrive on helping enthusiast like you to take control over their finances.

For over 20 years we have empowered enthusiasts with simple and effective financial solutions that make our customers life easier!

The Eloan Experience

Our customers are happy

We are enthusiasts, seeking to empower enthusiasts like us.

Our Vision

Become the best fully digital bank by offering smart and effectively simple financial solutions.

Our Mission

Transform data into smart, effective solutions tailored to empower enthusiasts and improve their quality of life.

About Eloan

In 1997, during the peak of the internet’s revolution, eloan.com was launched as an online lender. Inspired by the world-wide web’s agility and simplicity, E-LOAN, Inc. was born with a refreshing and revolutionary promise: Radically Simple.

In 2016 Eloan became a division of Banco Popular de Puerto Rico (BPPR). BPPR is a solid financial institution with over 125 years of experience in the banking industry, governed by U.S. federal banking laws.

Twenty years later, the world has changed and Eloan has evolved with it. Today, we understand that it is not about bringing traditional lending practices online, but making an entire banking experience smarter and simpler, by empowering dreams and improving the quality of life for enthusiasts.

1997

E-LOAN, Inc. launches, and quickly controls 25% of the online loan market.

1998

Yahoo makes E-LOAN, Inc. the preferred mortgage site

2002

E-LOAN, Inc. creates the E-LOAN Auto Fund One to buy and retain prime auto loans.

2004

E-LOAN, Inc. originates more than $5 billion in mortgage loans.

2005

Popular, Inc. acquires E-LOAN, Inc.

2008

E-LOAN, Inc. transitions into a deposit and loan referral business.

2017

Eloan, now a division of BPPR, evolves into a Simply Smart online lending provider.

2019

We keep rocking the Simply Smart Experience.

Debt Consolidation
The Business Developer

Nicole Colon

Assistant Vice President of Eloan since March 2016 and known to be the one that makes things happen. As the development manager for the platform, she leads the management and execution of the business strategy to deliver simple smart solutions for our customers while securing Eloan’s competitive standpoint. From having a seamless user experience to securing the rapid disbursement of the Loans, Nicole oversees every touchpoint to make sure it meets our customers expectations.

From Academia, she holds a degree from Tufts University in Economics and International Relations, and an MBA from University of Miami.

Is driven to uncomplicate the financial decision process and is passionate to make the solution accessible in an effortless way. Eloan is beyond the perfect fit; it is here where her 15 years of banking experience blends in with our mission to create tailored solutions that improve our customers quality of life.

Debt Consolidation
The Storyteller

Lumarie "Lula" Vega

A strong communicator by nature, and marketer through experience and extensive preparation, Lula is Project Marketing Manager at Eloan since April 2018. As a digital marketing enthusiast, Lula oversees the social media, content platform, advertising and marketing analytics components of our digital marketing platform.

Driven to transform everything. She is the one accountable to convert the data into smart and relevant solutions to engage with our customers. Utilizes market insights and consumer behavior trends to create the tools that will help our consumers make the right financial decision. Knowing her is to love her.

Trained at the University of Puerto Rico where she earned a bachelor’s degree in communications and at the Sacred Heart University where she completed her master’s in management and communications. Lula has occupied several content and digital marketing positions in Digital Marketing Agencies as well Silicon Valley companies.

Debt Consolidation
The CIO

Camille Burckhart

Currently holds Popular, Inc.’s Executive Vice President & Chief Information and Digital Officer of Innovation, Technology & Operations Group positions. With close to 20 years of experience in Financial Services, Camille has led the technology management, innovation and digital channels for the financial institution for the past four years.

As Eloan’s senior technology executive, Camille sets the strategy to harness innovative technologies that can safeguard the simple and efficacious experience to our enthusiasts and is responsible for Popular’s digital transformation. Her design thinking skills are by far, superior and influence the way we interact and provide service to our customers.

A Boston College alumnae with a Finance degree, and driven to raise the bar in everything we do, Camille believes is a firm believer that technology is best leveraged when it empowers our day-to-days so that we can enjoy life to the fullest.

Debt Consolidation
The Strategist

Mariel Arraiza

Risk taker, results oriented, visionary and commander in chief for the Eloan business model since April 2016. Embraced the challenge of developing a startup Fin-Tech company within Popular after leading different areas as a Senior Vice President of Banco Popular, a role she has held since 2004.

As Eloan’s lead, Mariel spearheads the vision and implementation for all the moving pieces of the business model including: product offering, customer experience, technology infrastructure, marketing, servicing and partnership building. But, above all, she is a strong advocate of customer satisfaction and makes sure the platform is fulfilling your needs, passions and dreams.

With a strong trajectory in Banking from Finance to Corporate Banking, Customer Contact Center, Marketing and Eloan, Mariel covers the strategic aspects, as well as financials, operations and marketing. Numbers are her thing and when applied to creative work the magic happens. Holds a degree in Accounting from Boston College and is a Certified Public Accountant (CPA). In business, is driven to strategize and innovate to stay ahead of business trends and competitors.

Debt Consolidation
The Multitasker

Joanitza Falcon

The Administrative Officer at Eloan and the one tracking to secure the execution of the strategy. Literally!

Since 2017, Joanitza has been accountable to manage and align all administrative projects with the processes that makes our products smarter and agile. From auditing the existing UX to secure quality in the application process, she makes sure that our online products are aligned with the customer’s need for rapid and uncomplicated solutions.

As the lawyer of the team, she likes things to be done quickly, in a fashionable and “by the book” manner. Is passionate about fashion and style, as she joined the banking world after working in the jewelry marketing side. And known to be disciplined, as she was trained in the school of Law where she earned her Juris Doctor.

Holds a Marketing undergraduate degree from the University of Puerto Rico and a JD from the University of Puerto Rico School of Law.

Currently holds Popular, Inc.’s Executive Vice President & Chief Information and Digital Officer of Innovation, Technology & Operations Group positions. With close to 20 years of experience in Financial Services, Camille has led the technology management, innovation and digital channels for the financial institution for the past four years.

As Eloan’s senior technology executive, Camille sets the strategy to harness innovative technologies that can safeguard the simple and efficacious experience to our enthusiasts and is responsible for Popular’s digital transformation. Her design thinking skills are by far, superior and influence the way we interact and provide service to our customers.

A Boston College alumnae with a Finance degree, and driven to raise the bar in everything we do, Camille believes is a firm believer that technology is best leveraged when it empowers our day-to-days so that we can enjoy life to the fullest.

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